• Advisory Services/
  • Communications/
  • Creative Executions/
  • Custom Publishing/
  • Marketing/

The Canadian Association of Petroleum Producers (CAPP) is Canada’s largest oil and gas industry association and represents companies that explore for, develop and produce natural gas and crude oil throughout Canada. CAPP’s member companies produce about 90 per cent of Canada’s natural gas and crude oil while its associate members provide a wide range of services that support the industry.

Description of Services

Blunt was retained by CAPP to help revamp its existing member publication with a renewed focus and vision. Blunt completed extensive market research as part of this exercise including a readership survey, member focus groups, an environmental scan and detailed internal staff sessions. Based on the research findings together with Blunt principal Agnes Zalewski’s understanding of the publishing/magazine space, a comprehensive set of publication recommendations was presented including everything from a publication name and tagline to editorial recommendations and design specifications, including a comprehensive brand standards document.

Now in its fifth year of publication, Blunt continues to provide design services for CAPP’s Context magazine, conducts biennial market research to ensure its continued viability and relevance with its target audiences, and assists with the preparation of digital assets for the Context E-zine.

Other Projects of Note: Annual Public Meeting (ongoing) (design of event materials), Responsible Canadian Energy Report 2014 (design), Atlantic Canada Offshore Supplement 2014 (design)

I am pleased to provide a testimonial in support of the stellar work that Agnes Zalewski of Blunt Strategic provided to the Canadian Association of Petroleum Producers in the support of the development of our new member magazine, Context. We received an excellent foundation to launch our new quarterly publication through the good work done by Blunt Strategic that involved market research, readership surveys, stakeholder focus groups, strategic recommendations and design prototypes. It was a pleasure working with Agnes and I would not hesitate to work with her again.

Brenda Jones
Manager, Member Communications and Special Events