Web strategy is no stranger to Blunt Strategic… in fact, we not only create new, vibrant, competitive sites but we relish in making old sites new again. With a keen eye and an overall goal of significant improvement, Blunt approaches web re-launches with a highly strategic mindset.
Blunt’s latest venture involved a total rewrite and massive reorganization of a website for Bow Valley College’s TOWES division. Dubbed Test of Workplace Essential Skills (TOWES), the original website was not only massive, but hard to navigate and poorly organized. Blunt was hence retained to strategize a new web presence, perform an environmental scan to evaluate competitive sites, and finally, make recommendations for a new, modern, easy to navigate, intuitive website. Once recommendations were accepted, Blunt then undertook the large job of rewriting and editing of the pervious TOWES site, cleaning up the navigation, creating new and easy transitions, and in general, providing an intuitive web experience for existing and new visitors interested in workplace literacy solutions.
Radfactory House of Design, a Blunt Strategic partner, did the redesign for the new website using Blunt’s recommendations and new web copy.
Let us know what you think by visiting www.towes.com.