The Canadian Association of Petroleum Producers (CAPP)

The Canadian Association of Petroleum Producers (CAPP) is Canada’s largest oil and gas industry association and represents companies that explore for, develop and produce natural gas and crude oil throughout Canada. CAPP’s member companies produce about 90 per cent of Canada’s natural gas and crude oil while its associate members provide a wide range of services that support the industry.

Web and Digital

Content Creation

Branding

Strategy

Design

Research and Analysis

The Canadian Association of Petroleum Producers (CAPP) is Canada’s largest oil and gas industry association and represents companies that explore for, develop and produce natural gas and crude oil throughout Canada. CAPP’s member companies produce about 90 per cent of Canada’s natural gas and crude oil while its associate members provide a wide range of services that support the industry.

Web and Digital

Content Creation

Branding

Strategy

Design

Research
and Analysis

The Canadian Association of Petroleum Producers (CAPP) is Canada’s largest oil and gas industry association and represents companies that explore for, develop and produce natural gas and crude oil throughout Canada. CAPP’s member companies produce about 90 per cent of Canada’s natural gas and crude oil while its associate members provide a wide range of services that support the industry.

Web and Digital

Content Creation

Branding

Strategy

Design

Research and Analysis

Description
of Services

In 2012, Blunt was retained by CAPP to help revamp its existing member publication with a renewed focus and vision. Blunt completed extensive market research as part of this exercise including a readership survey, member focus groups, an environmental scan and detailed internal staff sessions. Based on the research findings together with Blunt principal Agnes Zalewski’s understanding of the publishing/magazine space, a comprehensive set of publication recommendations was presented including everything from a publication name and tagline to editorial recommendations and design specifications, including a comprehensive brand standards document.

After its fifth year of publication (in 2018) Context was switched over to a digital-only product, available online. Blunt continues to provide design services, including various digital assets and infographics for the magazine, as well as writing profiles and articles for the digital publication.

Award-Winning Publication: Context Magazine has received two IABC Gold Quill Awards, both as a print and as a digital publication. Blunt was a named collaborator for the entries.

Other Projects of Note: Annual Public Meeting (design of event materials), Responsible Canadian Energy Report 2014 (design), Atlantic Canada Offshore Supplement 2014 (design)

Canadian Association of Petroleum Producers (CAPP)

I am pleased to provide a testimonial in support of the stellar work that Agnes Zalewski of Blunt Strategic provided to the Canadian Association of Petroleum Producers in the support of the development of our new member magazine, Context. We received an excellent foundation to launch our new quarterly publication through the good work done by Blunt Strategic that involved market research, readership surveys, stakeholder focus groups, strategic recommendations and design prototypes. It was a pleasure working with Agnes and I would not hesitate to work with her again.

Brenda Jones

Manager, Member Communications and Special Events, CAPP

Projects

Based in British Columbia's beautiful interior, Blunt Strategic is a full-service marketing and communications firm. Serving some of Canada's key industry sectors, we plan and execute effective advertising and communications plans, programs and campaigns.

Web and Digital 

Content Creation

Branding

Design

Strategy  

Research and Analysis 

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